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Formgivning, Konsumtion
"Thank you for smoking"
“The Food and Drug Administra-tion will soon have sweeping pow-ers to regulate the making and market-ing of tobacco. With that in mind, Times graphics and multimedia director Chris Kozlowski called a colleague, D.J. Stout, a partner at the global design fi rm Penta-gram, which focuses on “identity design, branding, packaging,” and asked him to sketch out some new packaging he might suggest if Marlboro were to come calling: “Our marketing advice to cigarette compa-nies in the new heavily regulated era is to fully accept the new aggressive antismok-ing restrictions and to wallow in the gov-ernment’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three-dimensional warning label.”
Artikel som PDF här http://pentagram.com/en/smoking.pdf via http://pentagram.com/en/new/2009/06/cigarette-marketing.php
